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| Competitive Directions |
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Our Value Proposition
We're different because our business model incorporates in-depth market and competitive research into all of our marketing and training deliverables.
This process allows us to better understand your business and its overall competitive positioning within your markets, and to fully articulate your firm's unique value proposition to prospects and customers.
This process also adds tangible value by providing a thorough analysis of your firm's market opportunities from various perspectives. These techniques include the vetting of strengths and weaknesses of your firm and that of key competitors, to help identify unique areas of opportunity for your firm.
With over two decades of experience in Marketing and Competitive and Market Intelligence, Competitive Directions is uniquely qualified to serve your needs.
We can also conduct in-depth identification of customer wants and needs through customer sentiment and win/loss analyses, which can provide insight into potential opportunities and emerging trends in your markets.
Our Capabilities
We offer a wide range of products and services in Marketing, Market Research, and Market and Competitive Intelligence. Our attention is primarily focused in the following areas:
Marketing Services: Comprehensive research, writing, and delivery of Marketing and Product Marketing content for firms who wish to better articulate the value propositions of their products or services in their website messaging, product features and benefits material, slick sheets, and brochures.
Competitive Intelligence Services: We service a wide variety of markets, including Technology and Enterprise Software, Banking and Financial Services, Manufacturing, Automotive, and Transportation.
We strive to share with our customers the proven strategies and knowledge gained from almost 20 years of experience conducting competitive and market research and writing marketing copy.
Examples of our deliverables include Competitive Intelligence bulletins and reports, Market Monitoring services, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses, and Market Requirements studies.
Training Services: Our Training capabilities include custom-designed content to support your product and services launches and go-to-market strategies. And we can deliver our training in the manner that you prefer, including individual instruction, group presentations, classroom, or remote delivery methods.
We take pride in developing material that meets the specific needs of your organization, and we strive to build strong partnerships with our clients. We will do all in our power to meet -- and hopefully exceed --your expectations.
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