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Overview - Why Competitive Directions?
Competitive Directions

Are you satisfied with your company's competitive direction and understanding of the competitive landscape?

Are you content with the quality and depth of your marketing and sales materials, and how well your company differentiates itself from the competition? 

Do you fully understand why customers conduct business with you - and perhaps more importantly - why they choose competitive products or services?  
  

If the 
the answer to these questions isn't a resounding yes, we invite you to speak with us about our capabilities. 

We can help your company become even more competitive than it is today.


We are Competitive Directions, and we can provide the deep expertise and knowledge gained from over two decades of experience in marketing, product and technical marketing, market and competitive intelligence, and product and sales training.

Should you need help with a single project, multiple projects, long-term assignments,or ongoing market insight, we are here to help.  We pride ourselves on providing quality work and outstanding customer service. 


We can offer a wide variety of products and services, including:  

  • Market Monitoring Services
  • Market and Competitive Intelligence Analyses
  • Product Reviews and Competitive Comparisons 
  • Competitive Intelligence Bulletins and Reports
  • Knowledge Management Portals and Content  
  • Competitive Sales Kits
  • SWOT Analyses
  • Early Warning Assessments
  • White Papers
  • Positioning Statements
  • Competitive Flash Cards

 

 

 

  • Win/Loss Analyses 
  • VOC (Voice of the Customer) Initiatives
  • Customer Sentiment/Reference Programs
  • Sales Training Courses
  • Development and Delivery of Sales Training Programs
  • Content Creation for Websites, Brochures, and Product Feature/Benefit Reviews
  • Third-party Product Inquiries and Comparisons
  • Internal and External Customer Service Performance Reviews 
  • ROI and Value Proposition Analyses 
  • RFI/RFQ/RFP Assistance     

 


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