Are you satisfied with your company's competitive direction and understanding of the competitive landscape?
Are you content with the quality and depth of your marketing and sales materials, and how well your company differentiates itself from the competition?
Do you fully understand why customers conduct business with you - and perhaps more importantly - why they choose competitive products or services?
If the the answer to these questions isn't a resounding yes, we invite you to speak with us about our capabilities.
We can help your company become even more competitive than it is today.
We are Competitive Directions, and we can provide the deep expertise and knowledge gained from over two decades of experience in marketing, product and technical marketing, market and competitive intelligence, and product and sales training.
Should you need help with a single project, multiple projects, long-term assignments,or ongoing market insight, we are here to help. We pride ourselves on providing quality work and outstanding customer service.
We can offer a wide variety of products and services, including:
Market Monitoring Services
Market and Competitive Intelligence Analyses
Product Reviews and Competitive Comparisons
Competitive Intelligence Bulletins and Reports
Knowledge Management Portals and Content
Competitive Sales Kits
SWOT Analyses
Early Warning Assessments
White Papers
Positioning Statements
Competitive Flash Cards
Win/Loss Analyses
VOC (Voice of the Customer) Initiatives
Customer Sentiment/Reference Programs
Sales Training Courses
Development and Delivery of Sales Training Programs
Content Creation for Websites, Brochures, and Product Feature/Benefit Reviews
Third-party Product Inquiries and Comparisons
Internal and External Customer Service Performance Reviews