Our industry background includes various marketing and product training projects for such auto and truck industry leaders as Ford Motor Company (both car and truck divisions), Peterbilt Motors, Ford Heavy Truck University, FordStar Distance Learning Program, Caterpillar, Cummins, Eaton-Fuller/Dana, Allison, Lincoln-Mercury, and Volvo.
We can provide significant value in a wide variety of areas, including:
Marketing Services including the writing of product Features and Benefits reviews, product launches and new vehicle introductions, bulletins, newsletters, and website content, as well as customer sentiment and customer reference programs. Competitive Positioning including the creation of competitive comparisons and product positioning, competitive reports and bulletins, and win/loss analyses.
Training including product technical training, product reviews and comparisons, walkarounds, spec'ing reviews and seminars, and sales training programs.